converse wall to wall _ art basel /2013 _ hong kong
All photos by Jonathan Leijonhufvud - Architectural Photography
CONVERSE WALL TO WALL ART PROJECT in ART BASEL /2013 _ Hong Konk
Wall to Wall is a global campaign from Converse which brings together top street artists to transform blank walls into massive art pieces, all in the name of bringing art to the streets.
Over the past year, Converse has worked more than 20 Wall to Wall projects throughout Europe and North America.
Now Converse in the great China brought Wall to Wall to Hong Kong, during the 2013 Art Basel Festival.
Converse has taken over the HK market as of January 2013. "We are eager to re-ignite the brand to our consumers there,
primarily behind our new brand conviction: UNLEASHING CREATIVITY WILL CHANGE THE WORLD."
Currently in HK, there are engrained players, gallerists, artists, etc. that are over-used by the myriad of brands vying for the youth market.
"We want to rise about the fray and bring inspiration in a completely game-changing way.
We want to celebrate our audience, not ourselves."
ART BASEL /2013 _ HONG KONG
Art Basel stages the world's premier Modern and contemporary art shows, held annually in Basel, Miami Beach and Hong Kong.
Art Basel has been a driving force in supporting the role that galleries play in the nurturing of artists, and the development and promotion of visual arts.
Hong Kong is extremely commercecentric. Their only pre-existing annual art endeavor is titled “Business of Design.”
The experience of Art Basel coming to Hong Kong is a validation of this marketplace as a critical influencer of art and culture in the region and can help to shape a richer appreciation of creativity beyond “commerce” and “business”.
From Sao Paulo city in Brazil Alex Hornest’s work is inspired by cities and their inhabitants – the interaction between the two. These urban themes are reflected in a playful and introspective way.
For our WALL TO WALL Hong Kong Project, Hornest has chosen Longhua Theatre in Tsuen Wan as his canvas, hoping to produce a fresh creation at this most marginalized local area and form interaction with its inhabitants.
Alex Hornest to Converse Wall to Wall - Hong Kong / Studio Stare: production company / Juan Pablo Pedraza: codirector / cameraman / sound recordist
Location:
Special thanks to:
_ Philip Rodgers
_ Gigi Poon
_ Vivian Chen
_ Jacqueline Liu
_ Melissa Lee
_ Alex
_ Juan Pablo Pedraza
_ Jonathan Leijonhufvud
_ Sandra Terume Tenguan and Steven Mok
and Julie (my new best friend in HK).